Brand Identity System

Expa is a network of entrepreneurs supporting founders through expertise, access & funding. The brand ecosystem is made up of companies being worked on by some of the most influent investors in the world. The assingment touches on Brand Strategy, Verbal Identity and Experience Design.
Creative Director

The Identity System was developed around a single dot, which is a natural evolution that builds equity on the previous identity. The dot visually represents a single thought or an entire company. It reflects the company’s network and ecosystem—representing the people, ideas and companies Expa is building with.